SX 777 Privacy Policy — How We Protect Your Data in Pakistan

SX 777 operates the online betting and gaming platform accessible at sx777.online ("the Platform"). In this Privacy Policy, "SX 777," "we," "us," and "our" all refer to the operator of that platform. "You" and "your" refer to any individual who visits, registers on, or otherwise uses the SX 777 platform in any capacity — as a registered player, a prospective player browsing the site, or a visitor who has not yet created an account.

This Privacy Policy exists because we believe every Pakistani player using SX 777 has the right to know precisely what happens with their personal information. We collect only the data we genuinely need to operate the platform, verify identities, process PKR transactions, and comply with our legal obligations. We do not collect data for the sake of it, we do not sell it to marketing firms, and we do not share it beyond the narrow set of third parties described in this document.

This policy should be read alongside the SX 777 Terms and Conditions and Responsible Gaming policy. By registering at SX 777 or continuing to use the platform, you confirm that you have read and understood this Privacy Policy and agree to the data practices described within it.

SX 777 collects personal data through several channels: directly from you when you register and use the platform, automatically from your device and browser as you interact with the site, and from third-party identity verification and payment providers during the KYC and transaction processes. Here is a complete breakdown of the categories of data we collect.

2.1 Registration and Account Data

• Full legal name (as shown on your CNIC or passport)
• Date of birth
• Residential address in Pakistan
• Email address
• Mobile phone number
• Username and encrypted password
• CNIC number (for KYC verification purposes)

2.2 Identity Verification (KYC) Documents

• Copy of government-issued identity document (CNIC front and back, or passport photo page)
• Proof of address document (utility bill, bank statement)
• Selfie photograph for document-to-face matching
• Proof of payment method (screenshot of Easypaisa, JazzCash, NayaPay, SadaPay account, or bank statement showing account holder name)

2.3 Financial and Transaction Data

• Deposit amounts, timestamps, and payment method references
• Withdrawal requests and processed amounts in PKR
• Bet history — matches bet on, stakes placed, odds accepted, results, and returns
• Bonus claims and wagering activity
• Account balance history

2.4 Technical and Device Data

• IP address and approximate geolocation derived from it
• Device type, operating system, and browser version
• Session duration and pages visited on sx777.online
• Cookies and similar tracking data (see Section 6)

2.5 Customer Support Communications

Any messages, chat transcripts, or emails exchanged between you and the SX 777 support team are retained as part of your account record to enable consistent support and to resolve disputes if they arise.

SX 777 processes your personal data for the following specific purposes. We do not use your data for any purpose not listed here without first obtaining your explicit consent.

SX 777 processes your personal data under one of the following legal grounds, depending on the specific processing activity involved. We rely on the narrowest appropriate legal basis for each type of processing.

• Contractual necessity: Processing required to fulfil our agreement with you — operating your account, processing your PKR bets and transactions, and providing the services you have registered to use at SX 777.
• Legal obligation: Processing required to comply with applicable legal requirements, including anti-money laundering (AML) obligations, KYC requirements, record-keeping obligations, and responding to lawful requests from regulatory or law enforcement bodies.
• Legitimate interests: Processing that SX 777 undertakes for our own legitimate operational interests and those of our players — including fraud prevention, platform security, system performance monitoring, and responsible gaming oversight — provided these interests do not override your fundamental privacy rights.
• Consent: Where we rely on your consent — for example, for optional marketing communications — you have the right to withdraw that consent at any time by contacting us at support@sx777.online or updating your account preferences.

SX 777 shares your personal data only with the limited categories of third parties described below, and only to the extent necessary for the specific purpose stated. We do not share data beyond what is required.

Payment Processors

To process your PKR deposits and withdrawals, SX 777 shares transaction-relevant data with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your IBFT bank, or Visa/Mastercard acquiring banks. The data shared is limited to what each payment provider needs to authenticate and process the transaction. Each provider operates under its own privacy policy and data protection standards.

Identity Verification (KYC) Partners

SX 777 uses reputable third-party KYC and document verification providers to confirm the identity of players before withdrawal eligibility is granted. This involves sharing your CNIC copy, selfie, and supporting documents with the verification provider under a data processing agreement that restricts the provider's use of your data strictly to the verification task.

Game Providers

Live casino and slot games at SX 777 are provided by independent game studios. These providers receive only the minimum data necessary to deliver the game session — typically an anonymised session token — and do not receive your full personal profile.

Regulatory and Law Enforcement Authorities

SX 777 will disclose personal data to regulatory bodies, law enforcement agencies, or financial intelligence units where required to do so by applicable law, by court order, or in connection with the investigation of suspected money laundering, match-fixing, or fraud. We will notify you of such disclosure where permitted by law.

Fraud Prevention and Risk Services

SX 777 uses specialist fraud detection and risk management services. Aggregated, pseudonymised data may be processed by these services to identify unusual patterns consistent with prohibited conduct as defined in the Terms and Conditions. No directly identifying data is sold to these providers.

SX 777 uses cookies and similar technologies — including local storage objects and session identifiers — to operate the platform correctly, remember your preferences, and understand how players use the site so we can improve it.

Cookies are small text files stored on your device when you visit sx777.online. They do not give SX 777 access to your device beyond what is described below, and they cannot carry viruses or install software on your device.

Types of Cookies SX 777 Uses

• Essential cookies: Required for the platform to function. These maintain your logged-in session at SX 777, remember your odds format preference, and keep your betslip state between pages. You cannot opt out of these without stopping use of the platform.
• Functional cookies: Store your language and display preferences so you don't have to reset them each visit. These can be disabled in your browser settings, though doing so may affect some platform functionality.
• Analytics cookies: Anonymised session data used by SX 777's internal analytics to understand which parts of the platform players find useful and which areas need improvement. No personally identifying data is included in analytics reports.
• Fraud prevention cookies: Device fingerprinting data used to detect suspicious activity, including attempts to create multiple accounts from the same device.

You can control cookie settings through your browser's privacy preferences. Blocking all cookies will prevent you from logging in to your SX 777 account, as session cookies are essential to the login process.

SX 777 takes data security seriously and applies technical and organisational measures designed to protect your personal information against unauthorised access, accidental loss, disclosure, or destruction.

Technical security measures applied by SX 777 include:

• TLS encryption on all data transmitted between your device and sx777.online. The padlock icon in your browser confirms this encryption is active during your session.
• Encrypted password storage — your SX 777 account password is stored using a one-way hashing algorithm. SX 777 staff cannot view your password, only reset it with your verified identity.
• Encrypted document storage — KYC documents (CNIC copies, selfies) are stored in encrypted form with access restricted to authorised verification personnel only.
• Access controls — internal systems at SX 777 operate on a least-privilege basis, meaning staff access only the data their role requires. Privileged access is logged and reviewed.
• Regular security reviews — SX 777's infrastructure and application security are reviewed periodically against current industry standards.

Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that poses a significant risk to your rights, SX 777 will notify affected players and relevant authorities as required by applicable law.

SX 777 retains personal data only for as long as it is needed for the purpose for which it was collected, subject to any longer retention period required by applicable law. The following retention periods apply:

• Active account data: Retained for the full duration of your active account at SX 777, plus a minimum of five years after account closure to satisfy AML record-keeping obligations.
• KYC documents: Retained for a minimum of five years from the date of verification or account closure, whichever is later, in line with standard anti-money laundering requirements.
• Financial transaction records: PKR deposit and withdrawal records, bet history, and bonus records are retained for a minimum of five years from the transaction date.
• Customer support communications: Retained for three years from the date of the last communication, or for the duration of any open dispute, whichever is longer.
• Technical and device data: Session logs and IP records are retained for up to 12 months unless retained longer for fraud investigation purposes.
• Marketing consent records: Retained until consent is withdrawn plus one year as a record of the consent state.

When data is no longer needed and no legal obligation requires its retention, SX 777 securely deletes or anonymises it in a way that makes it impossible to link back to you as an individual.

As an SX 777 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@sx777.online with your request and enough information to identify your account. We will respond within a reasonable timeframe.

SX 777 is strictly for adults aged 18 and over. The platform does not knowingly collect personal data from individuals under the age of 18. Age verification is a mandatory step in the SX 777 registration process, and KYC verification is required before any withdrawal can be processed.

If SX 777 becomes aware that a person under 18 has created an account — whether through the registration flow or through subsequent KYC verification — the account will be immediately closed, any bets placed will be voided, and any deposits will be returned to the originating payment method after verification that the funds were provided by the minor's guardian or parent.

Parents and guardians in Pakistan are encouraged to use parental control software to prevent minors from accessing online gambling platforms, including SX 777. Account holders must log out of SX 777 on any shared device to prevent accidental or deliberate access by minors.

SX 777 may send you promotional communications about new features, upcoming PSL betting markets, bonus offers, and other platform news — but only if you have opted in to receive these communications. Marketing communications are entirely optional and opt-in by nature.

During registration at SX 777, you will be presented with a clear opt-in checkbox for marketing communications. If you do not tick this box, you will not receive marketing emails or SMS messages from SX 777 beyond essential transactional notifications related to your account (deposit confirmations, withdrawal updates, security alerts).

If you have previously opted in and now wish to stop receiving marketing communications from SX 777, you can opt out at any time by:

• Clicking the unsubscribe link at the bottom of any SX 777 marketing email
• Updating your communication preferences in your SX 777 account settings
• Contacting our support team at support@sx777.online with a request to opt out

Opting out of marketing does not affect your ability to use your SX 777 account, place bets, or receive essential account and transaction notifications.

SX 777 may update this Privacy Policy from time to time to reflect changes in the way we operate the platform, changes in applicable law, or improvements in our data protection practices. When material changes are made, we will notify registered players by email and/or by displaying a prominent notice on the platform at login.

The date shown at the top of this page reflects when the Privacy Policy was last updated. Previous versions of this policy are available on request by contacting support@sx777.online. Continued use of the SX 777 platform following notification of changes constitutes acceptance of the revised Privacy Policy.

If you have questions about this Privacy Policy, about your data, or about how SX 777 handles any specific category of personal information, please get in touch at support@sx777.online. We will respond within five working days.